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We are here in Jakarta on the 20th anniversary of Flying Eagle and we are pleased and truly privileged.

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again also from one of the important teams here, Mr. Ragnarol, my God. Mr. Kenneth, how are you,

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Kenneth? Hey, thank you, thank you for your time, it is truly a pleasure for us to be able to count on your

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presence. Hey, we have some small uh queries or more than anything some things that you can share with us. Hey, in the

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Previously we were talking, you have 20 a little more than 20 years of experience, right? In the world, well,

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behind a little bit of itself, right? Tell us a little about that, please.

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Well, let's see, of course, I started, yes, now it was a little more than 20 years ago and I started working in the

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skating industry a bit by chance, because it's not something I had planned either.

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I mean, I was studying, I actually wanted to be an artist.

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Well, it has all the spirit. There is that point, but well, I always had that, that is, I was very clear that I wanted to be an artist, painting, sculpture, that is, a

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little the world of art. The thing is that when I started skating as a child, but especially as a teenager, I

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I got very involved in the world of skating, it was what I enjoyed a lot and by chance I got the opportunity through a friend to help with some design things in a brand.

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Ah, a European brand. Yes, yes. Well, basically it was my friend who was you know him, his name was Oli Benet, okay? Yes.

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And he was given the opportunity, he was a skater, he was given the opportunity to create a clothing brand with Power Slide.

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So, he was looking for some designers to help him. At that time I was still studying, I had time, so, and I said, "Hey, yes, yes."

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"you want." I was delighted because I was always also doing design things, my own, personal projects.

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And as a result of that, to help him a little, I started getting involved, getting involved. I got more and more involved

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with Postlight and what started with this brand that at that time was called Stigma, well I started it

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working with USD, Undercover, Kaiser, Deshi and little by little I started getting involved, getting involved, getting involved and so much

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design, photo, then product design because of course, I was a skater, so everything kind of fell into place and so on

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My career began, let's say, in the industry and also in a way of creating what is a job that at that time

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back then it didn't exist a little bit, because the brands didn't have creative directors either, they didn't have designers sometimes uh that were

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100% with them, they were working as with freelancers and in the end well yes, look, I ended up

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working full time on this and now I am already 100% dedicated to it, but hey, if I have worked on

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many brands, many projects, so now people seem to already know me for certain skates or

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works or brands that I have done, but there was no clear idea at the beginning, it was like it happened

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in an organic way and well, because there were projects that were working and well and in the end you have created me you have created like a

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university, you can say, in this area. Well, yes, a little yes, a little yes, because in the end I also kind of opened

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path and and because I told you, when I started this did not exist, that is, the brands worked in a different way and I am also proud to have

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as given opportunities to the people who came after me at Pois Life, but for other brands as well that they have seen that it helps them to have a person who, perhaps, best suits them.

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It takes a little bit of everything, right? like not only a specific job, but also doing the promotion or doing a design, having a branding, all of them.

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These things, like I see people who now have this position that back then there was no one who did it, who did it. So, well, in that

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Part of it is okay, right? And that is important, the truth is that I like it because many of the things that

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also eh it is defined in the issue of production or the brand or the issue of patina is when it is developed by

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someone who really skates, right? And someone who doesn't skate, right? Tell me about that, right?

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Yes, yes. Oh, sorry. No, yes, that is, I think it is important because I think that is precisely why the

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Brands didn't have these profiles before, because sometimes big brands worked with advertising agencies, for example.

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Aha. Aha. And I know that several tried and it never ended up working because of the cost it entailed and and because

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In the end they are companies that come from very different worlds, but the world of skating is very particular and if not

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you speak the language eh no it doesn't come. And so now I think that because it is worth it to them, it compensates them.

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How to hire these profiles of skaters who may have a slightly more creative side or direct the teams a little and such.

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because they know the world, that is, not without mentioning several brands, but there are similar profiles now in several brands. Okay.

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And I think that being a skater, well, you know the product, you know what they like, you know how to promote the product. So, that

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It does value, I believe, the work so that brands can see results.

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And you know that, taking advantage of this point, I would like to point out something very important for skaters, right?

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There are many skaters who believe that, let's say, to make a living from skating you just have to skate, for example, right? that has its

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merit, right? But let's say the skating industry is a whole world, there are many things, there is visual, there is design, or

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Well, comment, right? There are people who more or less you could give us about it.

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You have a lot. Of course, I mean, in the end skating has many disciplines, many aspects, each market is a little unique, but yes, as skaters

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We have that mentality sometimes, right?, of, "Oh, I'm going to be very good, I'm going to do this trick and of course, and this is like I already deserve

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a reward, right? sometimes, "No, I just need a sponsor, hey, I'm doing that trick, I'm very good, we've heard it." Sure, but the world doesn't work like that and and

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In the end, what you have to offer a brand and the people who offer it in the end are the ones who have opportunities, is to give value to the brand. and give value to

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Barca has many, he can be in many ways, he can be someone who can be very good, but you contribute things, so much so that you are

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a school or that you connect with young people or that well or in the end a little that you sell, that you can position yourself

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brand products on the market and or but other ways, sometimes people who are beginners but are very good at communicating or Exactly. or is it very good

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producing content on social networks, because sometimes it's not about the numbers either, it's not that I have a lot of followers, right? But sometimes you have many

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followers, but from other things, so then when you try to do some skating it doesn't come either, it doesn't work and this has less and it works.

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Yes, exactly. This, well, they are micro-influencers, right? That sometimes, uh, they're more, they're very niche, right? The fact is that I have few but they are just the ones that

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you need the brand. It has more value than one that has many, but does not reach that market niche that it needs. But in the end I think that's it, understanding

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that we are talking about a market and it is not about whether you are good or bad or not, but rather that you contribute some

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value to the brand and above all work together, because there are times when a person, a skater, starts little by little

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And the brands and the skater grow together, right? Well, you are seeing a relationship that does not mean that from the beginning they have to sell

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hundreds of skates, but they are relationships that if they help the brand, they contribute things, the brand also normally

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rewards them. And these are the relationships that normally work for both parties over the years. Always and harvest. Always and harvest. Yes, yes. Something balanced too.

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Exact. And very meritocratic, well not also and I have a question, let's say, change the page a little, it's a

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South America, right? Or to Latin America. Eh, how do you see it, how do you see it from Flying Eagle, for example, right? In relation to these to these markets.

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Let's see, of course, from a personal point of view, unfortunately I haven't been able to travel yet and that's for my wife from there too. Invited by Patires Peru.

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Thank you. I have to go, I have to go.

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That bug, but that's the bad thing about Peruvians. We are very ambassadors of Ah, no, no. I love it. No, no, I hope, I hope I can go soon, but hey, I have many friends from Argentina,

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I know about Colombia, I know a lot, but I haven't had the opportunity to go there.

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But it is a part of the world that has a huge skating tradition. There are incredible skaters who

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They have come from Brazil, from Argentina, from many places, but the industry has always seemed to

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It's been a bit slower, right? Than others, whether it's because of, I don't know, political issues, whether it's economic issues,

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development, there are many factors that do not influence either, but perhaps there has not been as much industry as there has been, yes, there has been

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skater, okay?

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That you do have it and the passion is undeniable because even if people do not have access to the material, they look for a way or bring it,

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They invent, they create it. So, there is a lot of initiative, but now I think that we are beginning to see how they are becoming a bit of powers

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within the world of skating also as a market.

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The consumption of high-end skates is also increasing. So, I think now, specifically for Flying Eagle, we do see that it is a

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enormous opportunity because since it is a slightly newer market and there is not as much, let's say, the other brands do not

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They are so established and I think that Flly Eagle also enters with a certain prestige in that market, which is important for us perhaps not

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But for us, I think it's worth betting and especially with the collaborators that we are seeing with us.

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Thank you, thank you from the family, you have trained us a lot too, right? No, we are delighted, I mean, these days we have all been talking about how we had people from so many parts of the world.

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world, well we see how results are being seen very quickly and it is very positive for us.

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We have had a very good friendship with Mexico, with Brazil, do you understand me? So yes, yes, yes. I think it is important that there are those dynamics a little bit of supporting each other and being a little aligned with where we are going.

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Perfect, perfect. And rather to finish, hey, I know you're very busy, don't worry.

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Ah, what are you thinking about these skaters, right? that are beginning to

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grow, have their schools and what can you recommend in relation to the challenges faced with social networks? What what tools, what skills, why

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For example, you recommend, in addition to skating, right?, that they, let's say, you motivate them so that they have a direction, right?

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Let's see, eh, obviously with social networks, I mean, the reach you can have today is enormous.

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So, you are not as limited as a few years ago that you needed to make an investment to reach a certain level.

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certain volume of audience. Let's say, everyone can reach us through social networks, it is practically unlimited. So what I do

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I would recommend is to try to be genuine a little bit, that is, not copy. Exact. and

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Above all, focus on who you are and not try to copy what others do, because there is a lot, that is, when we think about what works, we don't

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It works, it's very easy like giving lessons that it's not that this is working, this is not working.

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But I really believe that if you are not sincere with yourself and contribute what you are without trying to change, just present yourself as you really are and continue

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With that, normally the results arrive. Whether they are people who are very professional in their content or people who are very honest and in the end maybe

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People feel it closer, whether you are very good at the visual subject or not, but you don't hide it either. Or

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Well, in the end, all these things, if you work hard, we have seen it in many different types of people who grow and people respond.

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positively. So it's a bit to be honest, I think I work a lot because it's a lot of work to also promote yourself online as a skater and have your own

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personality, your own project, not focusing on what others do so much on yourself because this happens a lot like these online rivalries, I believe

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that this doesn't help anyone. So, make your own path and normally if you work the results will come. Sure, sure. Besides, no one is going to be young forever, right?

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I believe that, in addition, we have to build, we have to build, we have to build.

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Well, dear, hey, um, Ken, thank you very much, really, it's been a privilege. I know you are with your family, your wife and I see you working full time.

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Thank you for this time, it has been an honor for me too. Well, greetings to Peru from now on and you are invited.

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Greetings to all of Peru and nothing, the honor is mine, a pleasure. Thanks a lot. Thanks, brother.

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Blessings. Well, you know, guys, that's your responsibility. Success is already in your hands. See you.